Infinity Luxe Chauffeur
Infinity Luxe Chauffeur is an on-demand chauffeur service based in Dubai, allowing users to hire a professional driver to take the wheel of their own vehicle. This service offers a convenient and flexible alternative for those who prefer to use their own car while still needing a chauffeur.
Challenge
Infinity Luxe Chauffeur aimed to increase the number of app installations and first ride bookings on both Android and iOS platforms. While downloads were important, the real challenge lay in encouraging users to make their first booking, a crucial element for long-term engagement and customer retention.
The objectives were as follows:
- Achieve between 8,000 and 10,000 app installations per month.
- Generate 5,000 sign-ups.
- Reach 2,000 to 2,500 first ride bookings.
This with a monthly media budget of 70,000 SEK.
Approach
Focuse implemented a robust strategy leveraging Universal App Campaigns (UAC), utilizing machine learning to optimize performance based on the provided resources. This approach allowed for refined ad delivery, ensuring maximum impact across different audience segments.
Key steps in the strategy:
- The campaign was structured by dividing advertising resources into several categories, enabling targeted optimization and better performance tracking.
- A promotional offer was introduced to encourage users to make their first booking, creating an immediate incentive for new users.
- Users who had installed the app but hadn’t completed their first booking were retargeted with specific ads, motivating them to finalize their booking and thus increasing the conversion rate.
The Results
The campaign delivered outstanding results, exceeding expectations and providing a strong return on investment. By combining creativity with precise targeting, Zofeur has established itself as a major player in the competitive chauffeur services market in Dubai, positioning itself for sustainable growth and success.
Key results achieved:
- 10,025+ app installations, helping to build a strong user base.
- 7,560 sign-ups, far exceeding the initial target.
- 2,579 first rides booked, a significant increase over the original goal, demonstrating strong user engagement.