Before launching the project, we had in-depth discussions with the sales team at The Healthy clean to gather insights on customer feedback and identify the main reasons behind the decline in high-quality leads.
Here are the measures we implemented:
- Restructured campaigns to make them more localized based on geolocation.
- Geo-targeting was used to reach consumers in the most affluent neighborhoods of Dubai and Abu Dhabi.
- Targeting specific points in areas with the highest concentration of current clients, as well as high-income zones.
- Optimized form submissions as the primary conversion action, while tracking non-primary leads to feed machine learning and improve lead quality.
- Extensive A/B testing and continuous campaign adjustments based on performance.
- Landing page optimization for each keyword, with dynamic parameters passed through the URL to tailor landing page content accordingly.
