Approach
Leveraging our expertise and creativity, we designed a multifaceted Performance Max campaign strategy to revitalize Falcon Car Rental’s Google Ads account. We launched two distinct Performance Max campaigns: one focused on the local Los Angeles market and the other targeting national clients.
To engage high-potential audiences, we used compelling visuals and videos while targeting segments such as previous customers, email buyer lists, and Google In-Market and Affinity audiences, interested in terms like “Travel to Los Angeles” and “Luxury car rental, convertibles, and specialty cars.” Understanding the demanding nature of our target clientele, we further refined the campaign by incorporating custom audiences based on search terms and websites of luxury hotels and high-end vacation rentals within Falcon Car Rental’s service area.
By using these creative assets and audience signals in our local Performance Max campaign, we maximized brand visibility and generated local interest within Falcon Car Rental’s immediate service area. For the national campaign, we aimed to drive both interest and demand outside of Los Angeles by targeting all states (excluding California to avoid overlap with the local campaign), broadening our reach to attract users across the U.S. with a shared interest in Los Angeles travel and luxury vehicle rentals.
