Performance + on Pinterest

Pinterest, beyond its role as a social network for sharing ideas, proves to be an extremely effective advertising platform for achieving your marketing goals. Here, we will examine Performance + campaigns, an innovation that combines automation and artificial intelligence to simplify campaign creation and maximize advertising effectiveness.

What is Performance + on Pinterest?

Definition and Objectives

Performance + is a new feature from Pinterest that simplifies the creation and management of personalized and high-performing advertising campaigns. It integrates advanced automation and artificial intelligence features designed to optimize results and save time.

Accessible through Pinterest’s Ads Manager, this campaign type is suitable for objectives such as Consideration, Conversion, and Catalog Sales. It allows you to select the event to optimize based on your goal, whether it be impressions, clicks, conversions, or sales.

Difference from Traditional Campaigns

Unlike traditional campaigns, Performance + stands out for its simplicity and efficiency. It eliminates the need to create multiple ad groups, set daily budgets, or configure complex targeting options. Everything is managed with a single click.

It operates with an overall budget, intelligently allocated across ad groups based on their performance, freeing advertisers from daily budget management.

Additionally, Performance + uses an optimized bidding strategy to ensure the best possible cost per result. It offers Pinterest’s creative formats, such as collections, shopping ads, or product images, while benefiting from AI support to enhance your ads according to your campaign objectives.

How to Set Up a Performance + Campaign?

Choosing Targets and Objectives

To start a Performance + campaign, it is essential to define a clear objective among the three available options: Consideration, Conversion, or Catalog Sales. Your choice will influence the type of event to optimize, such as impressions, clicks, conversions, or sales.

Setting your campaign budget is also crucial, with the option to choose between a daily budget or a total budget for the campaign duration. Pinterest optimizes the budget allocation across ad groups based on their performance, relieving you of this task.

Selecting your target audience is a key step. Use the available targeting tools, such as country selector, age targeting, or customer lists for a personalized approach. Pinterest’s automatic targeting can also extend your reach to users potentially interested in your offers.

Creating Impactful Visuals and Messages

Once you’ve defined your objectives and targets, proceed to creating your ads. Pinterest offers various formats, including images, videos, collections, or shopping ads. Pinterest’s AI can help generate background images or optimize your ads based on your objectives.

To create compelling ads on Pinterest, follow these tips:

• Choose high-quality, bright, and engaging images that highlight your offers.
• Prefer vertical formats, which are more visible and engaging on screen.
• Add your logo to enhance brand presence.
• Integrate text to provide context or a call to action without overloading your ads and compromising their aesthetics.
• Ensure consistency in colors, fonts, and tones with your visual identity.
• Experiment with different visuals and messages to identify the most effective ones.

Tips for Optimizing Your Campaign

Once your ads are created, launch your Performance + campaign and monitor its progress through Pinterest’s Ads Manager.

To refine your campaign, consider the following recommendations:

• Analyze performance by ad group, format, visuals, and messages to identify the most effective elements.
• Test new ideas with A/B tests to precisely measure the impact of your adjustments.
• Adjust your budget based on the results obtained, increasing it to maximize ROI or reducing it if goals are not met.

Advantages and Expected Results

Increased Traffic and Engagement

Performance + on Pinterest offers numerous advantages for increasing traffic and engagement on your website or app. It enables targeting a qualified audience interested in your products or services.

Pinterest’s audience is known for its propensity to convert. The platform provides visibility and viral reach, showcasing your ads to millions of users, including those who do not follow you yet or do not know your brand. The ad formats offered are both attractive and interactive, encouraging users to click on your pins to explore your site or app.

With Performance + on Pinterest, expect significant results in terms of traffic and engagement. Advertisers typically see an average increase of 30% in web traffic and 40% in engagement compared to standard campaigns.

Better Conversion and ROI

Performance + on Pinterest not only improves traffic and engagement but also helps optimize conversions and the return on investment of your advertising efforts. This solution allows you to adjust your campaigns according to your specific objectives, whether they involve web conversions, catalog sales, or app installations.

With Pinterest’s conversion API, you can accurately measure the impact of your campaigns on user actions (purchases, sign-ups, downloads) on your site or app. The Performance + bidding strategy ensures the best possible cost per result on the platform.

Results in terms of conversion and ROI are impressive: advertisers report an average increase of 28% in conversions and 22% in return on ad spend compared to traditional campaigns.

Conclusion

This article has provided an overview of the Performance + campaign on Pinterest, including its setup process, benefits, and expected results. This innovative feature combines automation and artificial intelligence to facilitate ad campaign creation and enhance effectiveness. Whether your goal is to increase traffic, improve conversions, or drive sales, Performance + is a tailored solution to meet your needs.

Leverage Pinterest’s power, a social network that inspires and motivates users to take action.

If you need assistance with your digital marketing strategy, don’t hesitate to contact us.